Press
- 2020
- 2019
- 2018
- Jade Magazine - In the Cards
- Paper Crave - Spiral Bound Patterned Notebooks By Paula & Waffle
- Oh So Beautiful Paper - A Master List of Stationery Small Business Saturday Sales
- The Village Green - ‘Home for the Holidays’ at Sadie’s in South Orange — Finding the Perfect Hometown Gift
- Brown Paper Bag - Gorgeous Illustrated Card Boxes
- Thoughtful Gesture - Graduation Greeting Cards
- The Blog Market - 15 Beautiful Valentine's Day Cards
- Kate & Moose - Interview with Jill-Ann from The Lavender Whim
- The Maker City Blog - Get Started Selling at Craft Fairs
- 2017
- Oh So Beautiful Paper - Behind the Stationery
- Oh So Beautiful Paper - Belated Birthday Cards
- Stationery Trends - Spring Awakening
- The Lily - 12 Women-Owned Card Companies for Your Holiday Needs
- Etsy City Guide - Red Barn Mercantile
- Aeolidia - National Stationery Show Recap 2017
- 26 Punny Anniversary Cards - Huffington Post
- Granhari - Paula and Waffle
- Bloomerie Fabrics - Dear Stella does "fresh" just right
- Hawthorne Threads Blog - Fresh Dew from Dear Stella
- Stationery Trends - Fresh Picks: Constellations
- Exit 343 Design - snail mail love: Easter card round-up
- Sass Punch - 18 Ways to Up Your Wrap Game
- Southbound Bride - 20 Fun & Sweet Engagement Cards
- Shape.com - You're the Cat's Meow Card
- Postable - Welcome Aboard, Paula & Waffle!
- 2016
- Paper Crave - Happy Hanukkah Menorah Cards
- Oh So Beautiful Paper - Seasonal Stationery: 2016 Hanukkah Cards
- The Kitchn - 13 Wrapping Papers That Will Make Loved Ones Hungry
- Fabric Worm - Houston Quilt Market Fall 2016 Recap Part 2
- Dear Stella - Meet Our Newest Designer
- Seaweed Kisses - For the Love of Snail Mail
- Oh So Beautiful Paper - The 2016 National Stationery Show, Part 12
- Paper + Craft Pantry - Meet Our Summer '16 Studio Crew
- Pretty By Post - 2016 National Stationery Show: Part 2
- 8Balloons - Featured Designer: Paula & Waffle
- The Spark - Say Something Special: 101
- Ashlyn Writes - Why I Love Paper: 16 Up-and-Coming Stationers to Follow on Instagram
- Paper Crave - Illustrated Birthday Cards
- InStyle - 10 Fun Father's Day Cards
- The New York Times - 'Text Less. Write More.': Stationery Is Still In Fashion
- Plumfield - Hop to It!
- Super Popular Blog - NSS Wrap! Part 4
- The Paper Chronicles - Hats off to the NSSClassof70
- Parse & Parcel - NSS Class of 70 Trading Cards
- Poppytalk - 20+ Fave Instagrams from the National Stationery Show
- Gina Loves Paper - Pre-Show Faves
- Nicely Noted - Best Mother's Day Cards
- Paper Crave - Quick Picks - Literary Inspired Cards
- Pewter & Puddles - 8 Top Greeting Cards
- Simply Gifted - Card Round-up: Snail Mail
- 8Balloons - Send Somebunny Some Love
- Baristanet - Shop Local: Baristanet Valentine's Day Gift Guide 2016
- 8Balloons - Brie Mine Valentine
- Grabbing Lapels - Creative Valentine's Day Cards for Every Relationship
- Poppytalk - 33 Beautiful Valentine's Day Cards on Etsy
- 2015
- BuzzFeed - 22 Hilarious Holiday Cards For People Who Love Food
- Huffington Post - 17 Hanukkah Cards For All Of Your Jewish Loved Ones
- The Blog Market - The Ultimate Creative Holiday Gift Wrap Guide
- Fresh Collidings - Christmas Cards with Paula And Waffle
- PopBee - Beautiful Holiday Cards from Etsy
- Style At Home - Wrap the prettiest presents under the tree with these 10 essentials
- Poppytalk - 50 Beautiful Holiday Cards from Etsy
- Simply Gifted - Card Roundup: Classy Hanukkah Cards
- Tradeshow Bootcamp - Holiday Round-up
- JADE Magazine - Get Carded Holiday Card Round-up
- Tradeshow Bootcamp - Halloween Round-up
- 8Balloons - Gratitude is Always in Style
- Oh So Beautiful Paper - NYNOW Summer 2015 Stationery Highlights
- 8Balloons - Summer Lovin'
- Tradeshow Bootcamp Alumni - 2015 Louie Awards Winners
- Oh So Beautiful Paper's NSS Round-up
- Poppytalk's NSS Round-up
- LifeLovePaper's NSS Round-up
- Paper & Skyscrapers' NSS Finds
- Featured National Stationery Show Mailer on The Paper Chronicles
- Etsy Wholesale Featured Designer for NY NOW 2015
- 2015 National Stationery Show Etsy Wholesale Exhibitor: 1, 2, 3
- 2015 Louie Award Finalist in the Baby Category
- Valentine's Day Pick on Pale Paper Hearts
- Featured on Pale Paper Hearts
- Mother's Day Pick on Super Cute Kawaii
