Press
2022
2020
2019
2018
- Paper Crave - Spiral Bound Patterned Notebooks By Paula & Waffle
- Oh So Beautiful Paper - A Master List of Stationery Small Business Saturday Sales
- The Village Green - ‘Home for the Holidays’ at Sadie’s in South Orange — Finding the Perfect Hometown Gift
- Brown Paper Bag - Gorgeous Illustrated Card Boxes
- Thoughtful Gesture - Graduation Greeting Cards
- The Maker City Blog - Get Started Selling at Craft Fairs
2017
- Oh So Beautiful Paper - Behind the Stationery
- Oh So Beautiful Paper - Belated Birthday Cards
- Stationery Trends - Spring Awakening
- The Lily - 12 Women-Owned Card Companies for Your Holiday Needs
- Etsy City Guide - Red Barn Mercantile
- Aeolidia - National Stationery Show Recap 2017
- 26 Punny Anniversary Cards - Huffington Post
- Hawthorne Threads Blog - Fresh Dew from Dear Stella
- Stationery Trends - Fresh Picks: Constellations
- Sass Punch - 18 Ways to Up Your Wrap Game
- Southbound Bride - 20 Fun & Sweet Engagement Cards
- Postable - Welcome Aboard, Paula & Waffle!
2016
- Paper Crave - Happy Hanukkah Menorah Cards
- Oh So Beautiful Paper - Seasonal Stationery: 2016 Hanukkah Cards
- Fabric Worm - Houston Quilt Market Fall 2016 Recap Part 2
- Seaweed Kisses - For the Love of Snail Mail
- Oh So Beautiful Paper - The 2016 National Stationery Show, Part 12
- Pretty By Post - 2016 National Stationery Show: Part 2
- Ashlyn Writes - Why I Love Paper: 16 Up-and-Coming Stationers to Follow on Instagram
- Paper Crave - Illustrated Birthday Cards
- InStyle - 10 Fun Father's Day Cards
- The New York Times - 'Text Less. Write More.': Stationery Is Still In Fashion
- The Paper Chronicles - Hats off to the NSSClassof70
- Parse & Parcel - NSS Class of 70 Trading Cards
- Nicely Noted - Best Mother's Day Cards
- Paper Crave - Quick Picks - Literary Inspired Cards
- Pewter & Puddles - 8 Top Greeting Cards
- Simply Gifted - Card Round-up: Snail Mail
2015
- BuzzFeed - 22 Hilarious Holiday Cards For People Who Love Food
- Huffington Post - 17 Hanukkah Cards For All Of Your Jewish Loved Ones
- The Blog Market - The Ultimate Creative Holiday Gift Wrap Guide
- Fresh Collidings - Christmas Cards with Paula And Waffle
- PopBee - Beautiful Holiday Cards from Etsy
- Style At Home - Wrap the prettiest presents under the tree with these 10 essentials
- Poppytalk - 50 Beautiful Holiday Cards from Etsy
- Simply Gifted - Card Roundup: Classy Hanukkah Cards
- Oh So Beautiful Paper - NYNOW Summer 2015 Stationery Highlights
- Oh So Beautiful Paper's NSS Round-up
- LifeLovePaper's NSS Round-up
- Paper & Skyscrapers' NSS Finds
- Featured National Stationery Show Mailer on The Paper Chronicles
- Etsy Wholesale Featured Designer for NY NOW 2015
- 2015 National Stationery Show Etsy Wholesale Exhibitor: 1, 2
- Mother's Day Pick on Super Cute Kawaii
2014
